Case Study in eCommerce redesign
Quest Nutrition, named 2nd fastest growing company in America in 2014 with 57,348% growth and $82.6 Million in revenue for the previous year, develops, markets and distributes health-conscious snacks featuring flavors on par with more indulgent options. This page is dedicated to the flag ship Ecommerce transformations I captained. This year (2015) Quest will make well over $1 Billion in total revenue.
Client: Quest Nutrition, LLC.
Year: 2016
Categories: Wireframes, Style Guides, Prototyping, Visual Design, Art Direction, Information Design, Email Design
WHERE IT BEGAN…
When i came upon Quest Nutrition, they didn’t just need a new website, they needed a new EVERYTHING.
The re-design included not only a complete visual and architectural overhaul but product branding and key art direction.
LOW-FIDELITY DESIGN
Below is a prototype for the v1 redesign as well as wireframe navigation and add to cart screen flows for v2.
Disclaimer: this is an old school “Balsamiq” prototype, but a prototype nonetheless.
CATEGORY LANDING PAGES
Modular category landing allowed us to launch new product lines with minimal effort on the side of UXD. Building them into the site architecture verses on their own reduced fragmentation and waste while contributing to SEO.
STYLE GUIDE
Style guides are an essential tool for ensuring that everyone in our organization is on the same page.
HIGH-FIDELITY DESIGN
High-Fidelity included not only a refresh of the user interface and its components but replacing the lifeless old product renders with candid lifestyle photography as well as big and clean product shots.
DESKTOP HAMBURGER MENU
Using a Hamburger menu on desktop not only makes navigation consistent across large and small devices, it eliminates the “decision fatigue” associated with a traditional desktop menu.
MODULAR PDPs
In an effort to streamline the release of product extensions, I designed Modular PDPs that could be transformed into landing pages during a campaign.
EMAIL DESIGN
To stay relevant and remain consistent across all channels, I designed email templates to match the look and feel of the new website.
“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”
