UX Product & Feature Highlights
As UX Director @ Quest Nutrition, I lead digital design initiatives for over 30 new products and 20 marketing campaigns. Most of of which were required to ship within a 1 week – 30 day period, from strategy to production. This page showcases a select number of these as well as some independent launches and new feature releases.
Client: Quest Nutrition, LLC.
Year: 2014 & 2015
Categories: Protoyping, Visual Design, Information Design, Interaction Design, Site Maps, Wireframes
MODULAR PDPS (WITH BANNER)
In an effort to streamline the release of product extensions & optimize for search, I designed modular PDPs that could be transformed into landing pages during a campaign.
MODULAR PDPS (NO BANNER)
…And removed once the campaign ended.
DYNAMIC NUTRITION LABELS
When selling Quest bars, displaying macro nutritional data is crucial. This is not an issue for a single SKU but problematic if you want to sell a variety pack since it means displaying 12 labels. My solution was a dynamic label with a drop down to swap out the labels.
#GETPUMPKIN MEME BUILDER APP
As part of the digital strategy for Quest’s first seasonal product, I designed and lead the build of a image manipulation app that allowed users to “Pie their selfie” and post on their favorite social channel.
MOBILE CHECKOUT
Checkout pages on mobile are long and require so much scrolling users can get lost or confused. Breaking up checkout into short, simple steps and using AJAX to move between steps without reload makes for better experience and increases mobile conversion.
CAREERS PORTAL
Making it easy for users to browse and apply to jobs . . .
THE BLOG
This is the first of 3 blog themes I designed for this content. The most recent version is live.
#ENJOY-MINT CAMPAIGN MICROSITE
As part of this campaign’s digital strategy, I let the users do the work. This UCG style website received a 121,000 uploads.
QUEST LABS
I Conceptualized and implemented a personalized members only eCommerce store for Quest to bring new products to market faster, test and get feedback on those products, retain and reward our core audience, and engage uses in product development.
#LYPP CAMPAIGN MICROSITE
For this microsite, I chose block scrolling as a storytelling framework to communicate the value points of Quest’s new protein powder.
