COOKING CLEAN WITH QUEST
Given that 50% of new Quest Nutrition users have affinity for cooking, a Digital Cookbook was an easy sell to the senior executives. This app was designed to be a stand alone content site but more importantly to create a value loop between product and content.
Client: Quest Nutriton, LLC.
Year: 2014
Categories: User Personas, User Journeys, Red Route Analysis, Information Design, Wireframes
THE USERS
Knowing who my users are is how I know what to design and how to design it. Although I drill much deeper, age and gender are a great starting point.
THE USER PERSONAS
I build persona cards vs. just personas so as to design features that meet real needs and help users achieve actual experience goals.
THE USER JOURNEY
User journeys are a highly effective exercise in need finding. This scenario in which a user might interact with our digital cookbook resulted in a great feature set.
THE SCOPE
Shipping a product on schedule sometimes means sacrificing features. A Red Route helps me prioritize features and assure the mandatory items are in phase one of an iterative release.
THE INFORMATION DESIGN
The Value Loop: Ecommerce pages funnel users to recipe pages where they can add more product to their cart [as an ingredient] and back again to checkout.
THE WIREFRAMES
For this project, I designed not only with layout and user interaction in mind but art direction as well. Designing them in mid-fidelity allowed me to much easier pass on the vision to the visual designer.
“Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.”
