MODA OPTOMETRY
Optimize Optometry! I helped Dr. Angela Kwak expand her practice into a consumer optometry brand. Based on the results of my market research and an audit of her existing customers, I built a unique brand catering to the needs of youthful, alternative consumers seeking eye care.
Client: Moda Optometry
Year: 2013
Categories: Market Research, Branding & Identity, User and Buyer Personas, Interaction Design, Visual Design
THE BRANDING
The hipster palette is emotional, based on emotional brands.
THE DIGITAL EXPERIENCE (HOME)
A Full-width / Full-height slider has BIG impact communicating your top-line
messaging quickly and without distraction.
FULL-SCREEN OVERLAYS
The second content block of the homepage I dedicated to services in a visual format
with navigable full screen overlays containing short descriptions and CTAs.
VARIOUS CONTENT PAGES
Everything must come to an end. These /pages are just that:
The endpoint for onsite and offsite CTAs.
NAVIGATION
Assessable navigation is a part of all my interface designs. A Sticky Menu bar is
quicker to navigate and users prefer it without knowing.
VALIDATION
Testimonials are a powerful way to build trust in your consumers.
Putting a face to the voice makes it even more candid.
When it comes to design, “Know Thy Users!” better than you “Know Thyself!”
